A chilling—not terribly surprising—story about using the internet echo chamber against itself.
With each step further away from the source ,the perception that this would be true, increased. On Reddit, where the original entry was made we saw it as a 0 mode, the image was posted, nothing more or less. Newspapers and blogs who drew attention to the whole thing (Yahoo, Macworld, Wired) took it with a grain of salt, so the truth factor goes down a bit. The commentators to the articles however took it almost as 100% truth, raising the truth factor bar. The commentators / readers who tok it further in their own social media (Twitter, G +, Facebook) defined it as the truth, all doubt is gone. In what segment do you pick up your information, and which one affects people the most?