I’ll be appearing today (3:00 pm EDT) on DM Radio, discussing text analytics with three industry/vendor representatives. Here’s the description. You can register for the program here.
When the customer is happy, everyone's happy. But how can a manager, director or VP know when most customers are happy? Besides waiting until too many people are unhappy (at which point it's likely too late), one option is to employ text analytics. This discipline can give companies a competitive edge by tipping off management before a key trend line turns south. Register for this episode of DM Radio to hear Hosts Eric Kavanagh and Jim Ericson as they interview Analyst Joe Maguire along with guests Fiona McNeil of SAS, Olivier Jouve of SPSS/IBM, and Usama Fayyad of Open Insights.