Data professionals are not the only folks who recognize the practical differences between structured and unstructured data.
Storytelling has been studied as a means of educating at-risk patients on medical issues such as smoking and breast cancer screening, but according to Houston this was the first such study with hypertension patients. Storytellers were chosen from community focus groups for their eloquence and persuasiveness, and the DVDs included supplementary information to go along with the stories.
Storytellers help neighbors lower blood pressure - The Boston Globe
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