Last sentence (of this excerpt) is chilling.
The 90-9-1 principle convinced me that many, not all, comment sections are an exercise in faux democracy. This theory goes that 90 percent of us will read something online and move on. Nine percent—I'm in this group—occasionally take time to comment. That leaves roughly 1 percent who dominate the online conversation, and among this smaller number is found the digital equivalent of the loudest drunk in the bar. Their messages are often rude and accusatory; they indicate little interest in joining a conversation, yet they succeed in scaring off those who might want to truly engage.
This has occasionally pushed away a news source.