More on the revolting images that will be added to cigarette packaging.
Science Insider asked Tavris what the current research in behavioral psychology has to say about the effectiveness of fear imagery.
" 'Current' research?" she replied in an e-mail. "Social psychologists have decades of research showing that fear communications generally backfire, that people tune them out, and therefore that these tactics are generally not effective."
Scary New Cigarette Labels Not Based in Psychology - ScienceInsider
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