The referred-to post is interesting for several reasons, including this gem of a sentence.
In several technological eras, just about everything about applications has been a commodity except the data model, but the data model alone was enough to provide long-lasting product differentiation.
Makes you wonder: Why is it that in most IT organizations, application developers are the cool kids and all the reward structures are designed to promote application quality, but data designers are considered the grown-up equivalent of the AV club?
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