Wednesday, May 25, 2011

The Media Blog: Media must sharpen social skills

More on the same theme…

Speaking at the BBC Social Media Summit, Peter Horrocks, head of global news at the BBC, said one wake up call for his own organisation came earlier this year when a joint interview for Christine Amanpour from ABC News and Jeremy Bowen from the BBC, with Libya's Colonel Gaddafi, became known as ABC's scoop. This was simply because Amanpour was tweeting about the interview within seconds of it ending (right), while Bowen's involvement became lost in the hiatus between completing the interview and it being broadcast later that day. 

Horrocks said this incident enforced a realisation that "using social media... should no longer be peripheral."

The Media Blog: Media must sharpen social skills

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