A return to the old newsreel? Not exactly.
New York, May 2, 2011 – The New York Times and Emerging Pictures are launching Times in Cinema, a cinema preshow and advertising sales platform for independent theaters. Times in Cinema will feature original HD videos produced by The New York Times, drawn primarily from entertainment, travel and lifestyles stories. These videos will comprise a ten- to twelve-minute preshow, which will be used as a platform for selling cinema-quality advertising. The preshow will run before the trailers at each show.